Destination Management Plan

Consultation has concluded

Thank you for your participation in our consultation process. The Lake Macquarie Destination Management Plan was adopted by Council on Tuesday 12 June 2018.

Tourism is an important part of our economy and will play an increasing role as Lake Macquarie continues to diversify and capitalise on the opportunities presented by our superb natural environment, growing number of cultural, sporting and adventure tourism attractions, and our proximity to the international gateway of Sydney.

Thank you for your participation in our consultation process. The Lake Macquarie Destination Management Plan was adopted by Council on Tuesday 12 June 2018.

Tourism is an important part of our economy and will play an increasing role as Lake Macquarie continues to diversify and capitalise on the opportunities presented by our superb natural environment, growing number of cultural, sporting and adventure tourism attractions, and our proximity to the international gateway of Sydney.

Consultation has concluded
  • Plan set to soar Lake Macquarie’s potential as a visitor destination

    about 1 year ago
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    The draft Destination Management Plan identifies the key strategies and actions to develop Lake Macquarie’s visitor economy and tourism marketing opportunities.

    The Draft Plan is now on exhibition and Lake Macquarie City Council is asking community members and industry professionals for feedback to ensure the priorities and recommendations are on track.

    Council’s Manager Cultural Services, Jacqui Hemsley, said once finalised, the Plan will assist Council to build and manage the visitor economy for Lake Macquarie.

    “Tourism is an important part of our economy and will play an increasing role as Lake Macquarie continues to diversify and capitalise on the abundant...

    The draft Destination Management Plan identifies the key strategies and actions to develop Lake Macquarie’s visitor economy and tourism marketing opportunities.

    The Draft Plan is now on exhibition and Lake Macquarie City Council is asking community members and industry professionals for feedback to ensure the priorities and recommendations are on track.

    Council’s Manager Cultural Services, Jacqui Hemsley, said once finalised, the Plan will assist Council to build and manage the visitor economy for Lake Macquarie.

    “Tourism is an important part of our economy and will play an increasing role as Lake Macquarie continues to diversify and capitalise on the abundant opportunities presented in our City,” said Ms Hemsley.

    “Our superb natural environment, growing number of cultural, sporting and adventure tourism attractions, and our proximity to the international gateway of Sydney are just some of the opportunities to be further explored in the actions of the draft Plan.

    “The draft Plan identifies the possibilities of Lake Macquarie’s visitor economy and ways to package the unique qualities of the City and market them nationally and internationally.”

    “We encourage residents and businesses to review the draft Plan and provide feedback during the exhibition period.”

    Some of the opportunities to be explored include:

    · creating major events focused on the lake;

    · developing other large events, such as sporting and music events;

    · partnering with regional tourism teams;

    · developing a large entertainment and conference facility;

    · enhancing existing walking trails by introducing supporting commercial facilities, such as pop-up cafes;

    · investing in street beautification public art and signage; and

    · creating a dedicated tourism hub that offers accommodation, visitor attractions and experiences, event venues and town centre services.

    Are we on the right track? Tell us what you think of our draft Destination Management Plan or view the draft Plan online.

    A copy of the draft Plan is available at Lake Mac Libraries branches, Lake Macquarie Visitor Information Centre and Council’s Customer Service Centre.

    The draft Destination Management Plan will be on public exhibition until Sunday 1 April 2018.